Transforming
La Croix's
Event Presence

What began as a single event partnership exploded into a nationwide phenomenon. GG Bear Productions revolutionized La Croix's experiential marketing strategy, scaling from one local activation to commanding presence at five major market events across the nation's most influential cities - the Bay Area, Atlanta, and New York.

Transforming
La Croix's
Event Presence

What began as a single event partnership exploded into a nationwide phenomenon. GG Bear Productions revolutionized La Croix's experiential marketing strategy, scaling from one local activation to commanding presence at five major market events across the nation's most influential cities - the Bay Area, Atlanta, and New York.

Project Brief

Amazon Web Services hosts an annual conference. The C-suite event is a 3-day, exclusive conference inside of the larger AWS event that features top industry leaders.

Custom designed sponsorship engagements presented deeper connections with key stakeholders and influential buyers.

Impromptu meetup and coaching spaces drove countless interactions directly with AWS sales representatives to form deeper connections with customers.

  • Role

    Lead Project Manager, Production management, Labor management, Line production, Logistics management, Facilities management, Chief of Staff.

    What we Achieved

    Engineered and executed a show-stopping custom booth design that became La Croix's signature event footprint.

    Orchestrated seamless coast-to-coast logistics operations.

    Forged strategic partnerships that amplified brand reach.

    Assembled and directed elite event teams across multiple markets.

    Delivered flawless execution that set new standards in beverage industry events.