Red Bull 30 Days in LA + Red Bull Music Academy

A month long marathon traditional event series blanketing the city of LA.

Red Bull 30 Days in LA + Red Bull Music Academy

A month long marathon traditional event series blanketing the city of LA.
28
Events
30k
Attendees
65
Artists
230 MM
Social Media Impressions

Project Brief

AWS’ annual learning conference is one of the largest in the tech and cloud computing sectors. Executive Summit represents a dense concentration of the industry’s top leaders.

The takeover activates seven theaters, featuring 125 unique speakers. 7 Custom designed sponsorship engagements presented deeper connections with key stakeholders and influential buyers.

Impromptu meetup and one on one coaching spaces drove countless interactions directly with AWS sales representatives to form deeper connections with customers.

  • Role

    Direct event production, event design and fabrication, event P&L, manage integrated 360 marketing support provide by internal team and external agencies.

    Creative Direction provided by Yadastar.

    Event production provided by Red Rock Entertainment.

    Fabrication and set design provided by Depict 33.

    Partners